The hype around big data is astounding. Don't get me wrong, the advantages of having a big data capability are easily quantified, but the roadmap to get there is riddled with danger.
Many organizations view big data as a gold mine of incremental revenue, from products to consultancies, but is big data really an incremental requirement? I would like to think that there is a black and white answer here, but unfortunately it depends on your strategy and business case. I will come back to this later.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access