The software as a service (SaaS) business application market is in an accelerated growth phase and is set to become a significant part of both the small and medium enterprise (SME) and enterprise space. Salesforce.com is one of the largest and most successful of these SaaS vendors to date, and it sets many benchmarks the latest being platform as a service (PaaS). So, what is now preventing other application service providers and software vendors from replicating the success of Salesforce.com and becoming leading SaaS providers themselves? An important reason could be that other companies have not yet conquered the dual challenges of rich internet application (RIA) development and SaaS delivery that would enable them to attract independent software vendors (ISVs) in great enough numbers to offer a full application portfolio.
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