Let’s imagine that big data can be compared to TV. This may sound far-fetched, but it might prove to be a good analogy, and at least it will break the monotony surrounding big data.

If we believe the many blogs, tweets and Web seminars that contemplate big data, it’s about little more than heavyweight technology. Worse yet, when authors do mention uses of big data analysis, they typically fail to distinguish such use cases from whatever we were supposed to have gained before.

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