(Bloomberg) -- From app downloads to album streams, it’s an understatement to say that access to real-time data has been useful to the businesses producing those digital services. But what if your product is much more analog, such as beer or soda?

WeissBeerger, an Israeli startup founded in 2011, has provided top global breweries with the equipment, software and data analysis to monitor in real-time the quantity, quality and brand of beer being served in bars. Through a partnership announced Thursday with Hoshizaki Electric Co.’s beverage dispenser company Lancer Corp., WeissBeerger is now expanding with a new product that monitors the valves on beverage dispensers to include soft drinks and other non-alcoholic drinks in addition to beer.

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