Sean Kelley, the global CIO for Deutsche Asset Management and the newly named chairman of TM Forum's Enterprise Cloud Leadership Council, says cloud computing has had its share of hype. "But now the hype-dust is settling," he says, and underneath is a technology that could transform the way businesses buy and use technology.

The purpose of the ECLC, which represents the users of cloud services within the TM Forum's Cloud Services Initiative, is to stimulate growth of an open marketplace for cloud services by bringing together enterprise users and cloud providers. (TM Forum is a not-for-profit association for the information, communications and entertainment industries.) The initiative intends to remove barriers and to accelerate adoption of cloud services by collaboratively establishing industry standards and best practices. Members of the cloud initiative include some the largest technology vendors including CA, Cisco, HP, IBM and Microsoft, leading service providers such as AT&T, BT and Telstra and large users such as Deutsche Bank and the Commonwealth Bank of Australia.

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