SPSS Inc. a provider of predictive analytics, will enable organizations to transform their Web data into deeper customer intelligence with the launch of Predictive Web Analytics. Unlike other Web analytics solutions that only deliver simple metrics like number of visits, Predictive Web Analytics provides deep historical and predictive insights and drives actions that help maximize customer value and returns from Web investments.
SPSS Inc.'s Predictive Web Analytics solution integrates the company's new NetGenesis 6.0 Web analytics platform with the predictive modeling capabilities of its Clementine 7.0 data mining workbench. The combination of these powerful technologies enables Predictive Web Analytics to move beyond traditional, simplistic metrics such as page counts, unique visitors and referral information, to deliver insights that can be used to directly affect customer relationships.
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