Aprimo, Incorporated, a global leader in enterprise marketing management (EMM), and SPSS, a leading worldwide provider of predictive analytics software, announced from the Gartner Customer Relationship Summit 2006 a strategic partnership to offer an integrated customer data mining and EMM solution.
As marketing is becoming more strategic and requiring increased accountability, organizations are turning to EMM and data analytics to ensure that marketing dollars are spent effectively. Aprimo will resell SPSS' suite of enterprise data mining products as an integrated component of their marketing application. Through their partnership, SPSS and Aprimo will integrate Aprimo's industry-leading EMM software, Aprimo Marketing with the SPSS Predictive Marketing product and globally market and promote these offerings to targeted prospective and current customers.
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