Sharp HealthCare, San Diego's leading healthcare system, has selected crmView from Solucient as its customer relationship management (CRM) solution.

crmView is a CRM tool that allows healthcare providers to collect data from across its organization to build a CRM database. It combines the industry's leading consumer research with online reporting and HouseholdView, Solucient's proprietary healthcare segmentation system. In addition to crmView, Sharp uses other planning and marketing tools from Solucient including The Market Planner Plus and Healthview Plus.

Sharp will use crmView to assist the organization in continuing with its current customer relationship marketing campaigns, including a new movers program and service line campaigns.

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