The middle market enterprise sector (MME), defined as companies with annual revenue between $50 million and $1 billion, will account for up to $50 billion in total technology purchased by mid-decade, according to a recent report by Aberdeen Group, a leading market analysis and positioning services firm.
According to the report, the MME purchasing behavior is better predicated on revenue than on the number of people required to produce that revenue. Thus, business decisions regarding enterprise applications other than human capital management, payroll, or others that are per seat or per capita software purchases, can most easily be predicted by annual revenue than by headcount. In the public sector, however, agencies with smaller revenue ranges share more in common with the MME than with the smaller markets below the revenue range of $50 million.
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