Traditional software models are breaking, virtual businesses are as real as the Internet and six billion customers around the world are up for grabs. In a revolution unparalleled since telecom deregulation: start-ups, tech titans, investment bankers and industry leaders are betting - big - that software-as-a-service (SaaS) in all its permutations and Web services are the new world order in which the customer rules. Who will thrive? Who will not? And - most importantly - why?
At the Software Industry and Information Association's (SIIA) S4 strategy summit in San Francisco on a panel entitled SaaS: Hyper-Growth Model or Hype, Mike Mansbach, vice president of product marketing and business development at Citrix Online, a division of Citrix Systems, Inc. addressed these issues in a debate between two of the industry's most dynamic thought leaders, David Coursey, president of David Coursey Consulting, Inc., and Mike Mankowski, vice president and lead analyst at Tier1 Research.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access