March 2, 2010 – Software AG announced its strategic goal to lead the business process excellence market today at CeBIT 2010.
This announcement comes after the company’s July acquisition of IDS Scheer, a move described by industry analysts as a clear message to the BPM market that Software AG is ready to step on the field as a major market player.
The company announced its new direction as a process improvement powerhouse, presenting its first joint product roadmap since the acquisition. The integrated products are expected to open new markets and take the software industry into its next phase, according to Software AG CEO, Karl Heinz Streibich.
The next phase of the software industry, says Forrester Research, Senior Analyst Clay Richardson is the shift away from IT toward the business, and for Software AG that’s a major step.
Software AG’s acquisition of IDS, like the IBM/Lombardi and Progress Software/Savvion acquisitions, are representative of a trend that focuses on the business and providing it with the tools for innovation, said Richardson. This is a major change from the capabilities available to the business 10 years ago, when only highly-technical configuration and coding options were offered.
“It’s a sea change really. Software AG’s previous tagline was ‘the infrastructure company.’ They are going from talking specifically to IT to talking to the business instead,” said Richardson. “Software AG’s acquisition of IDS puts them closer to the business and places them in the position to have better conversation. Their vision does a good job of balancing the needs of IT against the need of the business.”
Software AG expects the “new” market to enable the company to double revenue and profit every five to six years, reaching the size of a DAX listed company within a decade.
One of the reasons Software AG is predicting growth is BPM’s upcoming strategic role in industry innovation and public administration, particularly as demand for process intelligence enabling ecological and sustainable development increases.
“The importance of the software industry to sustainable economic development and maintaining sustainable standards of living will increase dramatically in the coming years and decades,” Streibich was quoted to say. “The vast majority of improvements to economic efficiency and reductions of carbon dioxide emissions, in all industries, will come through software driven, intelligent business processes. And we mean to be the largest player in this market.”
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