A huge number of marketers are using social media platforms such as Facebook and Twitter; Forrester Research forecasts that U.S. marketers alone will spend $4.8 billion on social marketing tactics in 2013.

Marketers throughout the world will add billions more to that figure, the firm says. And recent Forrester data shows that 60 percent of marketers will increase their social budgets this year, many by a significant amount.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access