A huge number of marketers are using social media platforms such as Facebook and Twitter; Forrester Research forecasts that U.S. marketers alone will spend $4.8 billion on social marketing tactics in 2013.
Marketers throughout the world will add billions more to that figure, the firm says. And recent Forrester data shows that 60 percent of marketers will increase their social budgets this year, many by a significant amount.
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