Here’s an eye-opener: the worldwide market for business intelligence software is forecast to grow 9.7 percent, reaching $10.8 billion in 2011, according to analyst research. There is no reason to believe that this will change in the years to follow. As the online world continues to fragment and business environments evolve, data streams will get faster and more complex, increasing the need for agile business practices.
Do not look to traditional BI platforms to meet this growing need, however. With their heavy architectures, long development cycles and high costs, traditional BI simply cannot keep pace with the rapidly changing nature of things and certainly won’t be the driving force behind the BI market’s growth.
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