Insurance is a collaborative industry. The bulk of insurance sold in the United States is through intermediaries, often an independent agent. Accordingly, carriers and producers have spent a great deal of time, energy and money on tools aimed at facilitating their relationships.

One new class starting to bear wider consideration is social networking tools. Perhaps more than any other technology, social networking exemplifies the trend of the "consumerization" of IT, where, inverting tradition, technologies developed in the consumer market end up being used within the enterprise.

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