A “wave of consolidation” will occur in the social messaging market in 2014, according to a new report by research firm Ovum.
The recent acquisitions of WhatsApp by Facebook and Viber by Rakuten are signals that social communications, and particularly messaging, are becoming a core part of Over-the-Top (OTT) content services, whether their focused on social networking, online commerce or other purposes, Ovum says.
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