Although social media websites continue to attract more users in large numbers, social media satisfaction remains low, according to a study by the American Customer Satisfaction Index, an independent national benchmark of customer satisfaction with the quality of products and services available in the U.S.
In fact, social media was the second lowest scoring among all categories covered by ACSI, finishing ahead of Internet service providers. While privacy is an issue for some users, especially for social networking sites such as Facebook and Twitter, an increase in advertising on social media is the main contributor to user dissatisfaction, ACSI says.
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