October 31, 2012 – It’s no surprise that insurers are using social media to help define, build and integrate their brands against the myriad platforms available to them, and some are clearly farther along the path than others. This was made evident this week at LIMRA’s 2012 annual conference in Chicago, where MassMutual shared with attendees nuances of its sophisticated and successful social media plan.

Session presenter Kathleen Mayko, digital community manager at MassMutual Financial Group, sees social networking as an ever-expanding landscape. “In terms of technology evolution, it’s become an ecosystem of its own,” she told the group.

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