We live in an age of information overload. Nearly 40 million Tweets are sent every day, detailing everything you’ve ever wanted to know about your customers (as well as a lot that you never cared to know). However, none of this information is useful to your company if it isn’t harnessed to make informed decisions that will affect the bottom line. If organizations want to compete successfully in this information age, they must be able to collect, analyze and visualize any and all information that would tell them more about their customers, prospects and company. And the newest frontier for data collection is the vast universe of social media.
Facebook members, Twitterers, bloggers and all the information that they channel are multiplying by the second. Facebook had 112 million visitors in December 2009, according to comScore. With so much data being created on the social Web, companies committed to the use of data for core decision-making must harness the knowledge of the social networks.
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