With the Facebook IPO looming, thoughts are returning to how social websites will actually generate money. Sure, Facebook is used globally, has an extraordinary number of users and is the top social network in a growing number of countries – but how is it likely to make revenue? Advertising revenue has always been the principle answer here, whether it’s Twitter, MySpace or any other social network. It worked for Google and it could work here too, couldn’t it?

I think it’s interesting that the revenue model for LinkedIn is quite different. There is advertising there, but the main focus is around recruiting people and getting recruited. Those people who want to find the best talent pay a little extra to access features that make it easier to do just that – find the best talent.

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