July 19, 2012 – Becoming far more than a LinkedIn profile or chat tool, enterprise social capabilities will drive a new generation of collaboration expectations, business upgrades and vendor acquisitions, according to Corum Group.

In a review of tech industry trends and acquisitions over the first half of 2012, the transaction specialty firm also presented a playbook of expectations it has for the rest of the year. Much the conversation from analysts focused on the impact of social networks and capabilities of enterprise applications. The meteoric rise of social network and tool providers at the enterprise level will truly take hold through the rest of the year and into 2013, Corum predicted. Corum SVP Jon Scott said that corporations are embracing these social aspects for in-house applications and legacy systems to create the “next generation of business applications.”

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