September 29, 2011 – Spending on software as a service customer relationship management by small and midsized businesses will outpace on-premise CRM by nearly four to one, to experience double-digit year-over-year market growth in the next five years, says new research from AMI-Partners.
AMI-Partners, which specializes in market intelligence for small and midsized businesses, has found in their U.S. SMB Cloud Services Study that cloud services now allow SMBs to acquire CRM at less total cost of ownership than in the past. Besides affordability, cloud adoption momentum among SMBs is influenced by the growing presence of mobile devices, which have increased data access and collaboration.
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