The daily work of people across most of human history has been a social activity. However, information technology in the workplace has not reflected this. The typical enterprise resource planning package, for example, assumes employees are robotic data processors, as opposed to individuals who negotiate, share, adapt and learn with others as part of their daily work.

Seen in that light, the rise of Enterprise 2.0 is not some newfangled revolution, but a kind of return to our roots in the digital age. The mechanism for this is social computing. But what we're really talking about is human computing.

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