The future of interactive Web experiences looks to combine semantics and SOA technology in a hyperconnected Web where “billions of parties expose and consume billions of services seamlessly and transparently,” according to European Support Action ServiceWeb 3.0 research.

The research suggests a “Service Web” environment that offers constant integration with a digital world of personal and professional services tailored to individual consumers, enterprises, businesspersons and communities. The origins of the Service Web trace back to personalized home pages in Web browsers, and with the increasing integration of marketplaces and consumers comes unlimited potential for many business sectors.

According to the report, e-commerce sectors able to produce, distribute and integrate the services that will make a hyperconnected lifestyle possible have the most to gain. Industry domains that will benefit the most from an Internet of Services include marketing/advertising, supply chain management, content management and business process management.

The largest hurdles currently standing in the way of such hyperconnectivity are both technological and business-related, yet it appears to be only a matter of time before the ever-advancing business market demands a more transparent, automated user experience.

Factors identified as having the strongest positive effect on the use of services in business as designated by highest percentages of respondents:

50% – Providing access to various resources anywhere, anytime
46% – Ease of exchanging data between various systems (facilitator of communication)
34% – Combining services to create composite applications/business processes
34% – Reusability of developed functionalities




Source: “Wisdom of Crowds Business Intelligence Market Study” from Dresner Advisory Services, LLC

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