The future of interactive Web experiences looks to combine semantics and SOA technology in a hyperconnected Web where “billions of parties expose and consume billions of services seamlessly and transparently,” according to European Support Action ServiceWeb 3.0 research.

The research suggests a “Service Web” environment that offers constant integration with a digital world of personal and professional services tailored to individual consumers, enterprises, businesspersons and communities. The origins of the Service Web trace back to personalized home pages in Web browsers, and with the increasing integration of marketplaces and consumers comes unlimited potential for many business sectors.

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