No one doubts that business analytics are penetrating enterprises at a departmental level, but the extent of this transformation hasn't been clear. Accenture's latest survey of 254 managers at large U.S. businesses (spread across customer service, finance/accounting, HR, IT and sales/marketing) sheds some light on this progress.
The survey finds that 60 percent of business decisions are currently based on analytic input. "This also tells us that two of five respondents see business running on gut instinct, something they are anxious to address," says Greg Todd, executive director of Accenture Information Management Services.
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