(Bloomberg) -- Snapchat Inc. may start to see more brands paying up for location-based advertising campaigns on its photo-sharing mobile app, thanks to the efforts of another startup, Yext Inc.
Advertisers can already pay the social-media service to have branded geofilters -- a type of graphical overlay people can use to decorate photos or videos they’re sharing -- to show up in the app in specific locations.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access