July 7, 2011 – More small and midsized businesses are taking on business analytics, though spotty reporting and data inaccuracies show their adoption is still relatively immature, according to new findings from Ventana Research.
In their new benchmark research on business analytics for SMBs, Ventana pegs 15 percent of all small and midsize businesses are functioning at the highest Innovative level of maturity in their use of analytics. A lack of maturity can be found in how KPIs are provided: 51 percent of SMBs present metrics at the end of the month, quarter or year, and nearly half of those organizations (47 percent) stated the data is already outdated. In all, just more than half (52 percent) of SMBs stated that the data they receive is somewhat accurate.
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