Skytide, a leading provider of next-generation analytical solutions, announced general availability of Skytide Analytical Platform Version 2.0, the first business intelligence software that links traditional and non-traditional data sources to uncover the hidden details behind a company's key business metrics. Skytide software concurrently analyzes and correlates unstructured, semi-structured and structured data to provide an unprecedented view of what is driving business performance.
While companies have found that monitoring and measuring key performance indicators (KPIs) provides a high-level picture of how the company is performing, many are eager to delve deeper into their KPIs to understand the factors influencing particular metrics. For example, if a call center's average call handling time (AHT) is increasing, this could be caused by slow agents, poor training or flawed call routing. However, AHT could also be increasing because agents are spending more time up-selling customers or having longer conversations that lead to improved customer satisfaction.
Skytide Analytical Platform 2.0 allows companies to understand the root causes behind these changes in key business metrics. By using Skytide to generate insights that are correlated across different sources of information, business analysts can understand how decisions will impact interdependent business metrics, such as Web site traffic and call volume. These insights enable companies to reduce exposure to hidden risks, ensure compliance, optimize business processes and increase profitability.
According to the Gartner Inc., nearly 80 percent of today's data is unstructured, and new information channels such as email, voice over IP, cellular and wireless networks, instant messaging, text messaging, and video on demand are rapidly creating huge stores of non-traditional data. While most businesses are eager to turn this new data into useful information, many find that their current BI technology, designed for a simpler data landscape, cannot deliver robust and thorough analysis of unstructured or semi-structured data.
Skytide's breakthrough technology was designed from the ground up to concurrently address traditional and non-traditional sources of data. By using XML as a common layer to tie together different pieces of the BI stack into an integrated, "virtual" technology stack, Skytide dramatically reduces system complexity while offering advanced functionality that cannot be achieved by traditional BI technology:
- Correlated analysis of structured and unstructured data from any source;
- Unique types of analysis, such as hierarchy, path and traffic and entity matching analysis;
- Ability to operate on data where it resides, with no movement or restructuring of data required;
- Automatic generation of analytical models, offering faster time to insight and little involvement from IT.
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