REVIEWER: Avishai Avrahami, co-founder and CEO, Wix.com.

BACKGROUND: Wix is an online platform to make Flash Web sites that are search-engine friendly. Users can make complex Flash Web pages with the same effort as presentation slides. As of April 2009, about 580,000 sites were built using the platform. At millions of visits a month, Wix had multiple traffic sources. To make money, it needed Web analytics to optimize its site and convert free users into revenue-generating premium users.

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