Siperian - a developer of an award-winning, adaptive platform for master data management (MDM) - announced that it has opened a London office in order to better serve its European customer base. According to the company, existing global financial services and pharmaceutical customers as well as new European clients have chosen Siperian's leading MDM solution, Siperian Hub to support their global master data initiatives. The new London office, which is located at Providian House, 16-18 Monument Street, in London is the company's first in Europe and its sixth location worldwide.

With industry analyst firm IDC predicting the world wide master data management market will grow to $10.4 billion by the year 2009 and with the addition of several additional customers in Europe, Siperian accelerated the opening of its newest office to service the needs of those customers. Siperian's adaptive master data management solution, Siperian Hub, is an integrated platform that helps organizations improve customer profitability, reduce operational costs and better comply with regulations. As a highly manageable and extensible platform, Siperian Hub enables companies to rapidly configure the solution for changing business conditions resulting in more efficient and profitable customer interactions.

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