Siperian, a developer of an adaptive master data management (MDM) platform and Identity Systems, a wholly owned subsidiary of Nokia and a provider of identity searching and matching technology, announced that several new joint customers in the financial, pharmaceutical and high-tech industries are taking advantage of the combined functionality resulting from this year-old strategic alliance. Identity Systems' matching technology is embedded into Siperian MDM Hub and enables organizations to define complex and flexible match rules for any entity and data type. The combined solution goes beyond basic entities supported by other CDI/MDM solutions, such as customer, organization, address and employee. For example, financial services firms can use Siperian Hub to match fund data, counter-party data and asset data, and in the pharmaceutical industry, the solution can match physician information, clinical protocols, products or compounds.

Matching, or the ability to accurately identify a customer or other master data entities, is critical to today's master data management initiatives because it allows organizations to create reliable unified views of customers, products and suppliers from distributed data sources. As a result, this joint alliance is already helping companies realize higher profitability, reduced operational costs and improved compliance by enabling them to combine diversified identity data, determine relationships among the data and discover data duplicates regardless of the potential variations.

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