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Siperian Accelerates Adoption of Customer-Centric Master Data Management with Different Architectural Styles

  • September 12 2006, 1:00am EDT
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In its ongoing commitment to deliver the most scalable and adaptable customer-centric master data management (MDM) solution, Siperian announced a complete and proven set of architectural styles that allow organizations to deploy their MDM solution in a manner that best fits their unique business requirements. The three styles - master identity, customer-centric master data management and customer-centric operational views - enable companies to significantly reduce both the time and cost typically associated with implementing a master data management solution.

Siperian's architectural flexibility enables companies to start small within a business unit leveraging the master identity solution in order to deliver rapid return on investment, and then extend the solution over time across the enterprise to become the authoritative master data management platform. Lastly, the platform can evolve further to the customer-centric operational views style which supports unified customer views containing complete operational context-all without locking the company into a single vendor's proprietary architecture. In addition, Siperian's configurable, metadata-driven platform allows organizations to rapidly adapt Siperian's award-winning Siperian Hub to coexist with multiple legacy hubs and external data sources, and then to evolve the solution over time with additional capabilities or to new geographies and business units as needed.

"Master data management is increasingly a top business priority as more Global 5000 companies embark on an MDM strategy to cope with increasing information volatility," said Aaron Zornes, founder and chief research officer for the CDI Institute. "While some organizations may only require a 'lite' approach such as a 'Registry' style, others fully demand a complete master data management solution that reconciles master data for accurate unified views - such as unified customer data integration. Clearly, organizations should look at their current requirements as well as identify future growth requirements before settling on a specific style and vendor."

Siperian offers the following architectural styles:

Master Identity Architectural Style. With the Master Identity solution, companies can accurately identify key entities such as customers, people and households across different systems and deliver real-time views of the dispersed data to downstream systems. Using Siperian Hub in a registry style, this approach is designed for companies that are looking to quickly address entity recognition and resolution issues, and may not have an immediate need for a full master data management solution. With fast performance, low product "footprint" and its unique ability to manage multiple global identifiers, the Master Identity style can deliver fast return on investment as it can be deployed in a matter of weeks, not months, while preserving the option to evolve into a complete master data hub over time. Some of the world's leading pharmaceutical companies and financial service institutions are already using Siperian Hub in this architectural style for improved cross-sell and regulatory compliance.

Customer-Centric Master Data Management (Customer Data Integration/Master Data Management) Architectural Style. Using Siperian Hub as a system of record, this architectural style creates and manages the "best version of truth" of customer-related master reference and relationship data (i.e. customer, organizations, location, product, etc.) across disparate internal systems and third party sources like Acxiom and Dun & Bradstreet. With this style, companies can reliably reconcile their master data conflicts against the most trustworthy golden record and synchronize the master data changes back to operational applications or with analytical systems. Since this style maintains full history and lineage of the master data for data stewarding, compliance and audit purposes, it is ideally suited for companies looking to improve critical business processes such as operational customer relationship management (CRM), order-to-cash or to better comply with numerous regulatory mandates.

Customer-Centric Operational Views Architectural Style. Using Siperian Hub as an operational platform, the Customer-centric Operational Views architectural style federates up-to-date customer transaction data in real time from multiple channels, and unifies it with the most reliable master reference and relationship data within the hub. This style delivers the most timely, unified views of customer and related organizations, products and locations to supporting applications in full operational context within existing business processes. This solution is ideal for companies who are looking to serve the high-volume transactional needs of a division, usually replacing an existing legacy hub and serving as an information technology platform for composing data views through a layer of business or data services.

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