September 1, 2011 ­– The worldwide social customer relationship management market will total $820 million this year, according to new research from Gartner, Inc. This figure is an increase from approximately $625 million in 2010, according to Gartner. Social CRM includes social software for marketing, customer service and sales.

Gartner research states that enterprises are deploying social CRM for a variety of reasons, including hosting and supporting a branded community, monitoring and responding to private-label social networks, facilitating the sharing of business to business or business to consumer contacts through communities and establishing community product reviews.

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