Siebel Systems, Inc., a leading provider of customer-facing solutions, announced the launch of the "CRM Index" for small and medium-sized businesses (SMBs). The CRM Index is based on data from independent research conducted by Datamonitor,(1) the findings of which are published today as a report entitled "Going for Growth: Are European SMBs Ready to Meet Customer Demands?"The CRM Index is both a "living" benchmark, which will provide ongoing performance metrics for this market, and an online tool that enables SMBs to understand and measure how well they attract, manage, and service their customers. It allows any organization to benchmark its customer relationship management, initially against 1,000 other companies.
SMBs can measure how their organization performs overall or specifically how its sales, marketing, or service functions rate against the industry standard. Once the results are assessed, the CRM Index provides a personalized summary and advice guide, as well as a library of best practices for SMBs to improve their CRM effectiveness.
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