I recently escaped the rat race to take a relaxing vacation on a warm, sandy island where computers were few and far between. I could not connect to the Internet; therefore, I received no e-mails. Except for a couple of miscalculated bar tabs, there were no data quality issues. Though this was incredibly refreshing for me, by the third day I found myself going through a form of CRM withdrawal. Not that I missed working, but I missed companies battling for my attention as a customer.

You see, I traveled to this island on frequent flier miles. I paid for my hotel with discount coupons acquired by cashing in frequent flier miles. My luggage was purchased using points from an auxillary credit card program. But, once on vacation, where was the relationship management? I was not receiving any attention and, to be quite frank, my feelings were hurt. Poor Larry.

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