All too often we think about applying CRM strategies and technologies to improve our business and drive revenue growth through improved customer relationships. The ability to share information across multiple departments and identify, understand and respond to emerging market and customer trends is critical in business today; but the ability to apply that customer knowledge to respond to real-time customer emergencies as they happen and deliver value to your most important customers when and where it really counts is the true power of CRM.

Over the years several types of CRM have appeared on the landscape:

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