The word got out last year: data scientist is the “sexiest job,” a late-2012 declaration by the renowned Tom Davenport of “Competing on Analytics” fame. Trouble is, “sexy” goes bad faster than fish.

“Data scientist,” still fresh, is my word of the year. In 2013, the data analysis industry discovered it, many loved or hated it, but most of all, we repeated it. Google Trends shows the mention of it soaring like the 1990s Dow Jones Industrial Average — and you know what happens next.

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