Business intelligence is not enough anymore. Data volumes, global sourcing models and an ever-changing regulatory environment have combined in a perfect storm to render traditional BI capabilities inadequate at capturing deep insight into business performance. Deep analytic insight comes from looking deeper and further out toward the horizon to help answer the most challenging, even unknown, questions, and to build those answers into the business itself.

Most companies probably already have at least a subset of the capabilities they need to engage in deep, sustainable analytics. The challenge is to push those analytic capabilities even deeper into the organization - from business executives to the front lines - in a coordinated fashion. This requires changing the way companies look at the business and at information itself.

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