ServiceNow, one of the world's fastest-growing SaaS companies, has launched an app store and developer program that promote an ecosystem of service management applications for IT, HR, field management, facilities and more. The moves somewhat resemble how Salesforce ultimately extended beyond cloud CRM into a platform provider for cloud ISVs.

ServiceNow's new CreateNow Developer Program is "devoted to the recruitment, education and growth of customer and partner developers who are creating their own enterprise applications and integrations on ServiceNow." At the same time, the new ServiceNow Store promotes both free and paid applications from third-party ISVs. So far, about 80 applications are available in the system.

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