The type of tailored advertising found at high-traffic Web sites such as Google and Facebook is coming to television.
Its proponents say addressable television advertising, which uses financial and cable company data to generate targeted TV commercials, can give banks, insurers and other advertisers more bang for the marketing buck.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access