Service Merchandise Company, Inc., a leading retailer of fine jewelry and home lifestyle products, is cycling through a major business overhaul and is using a new data warehouse and decision support technology to achieve results. The Fortune 500 company, which operates 358 stores in 35 states, is transitioning from a catalog showroom to a more traditional retail merchandise focus. As such, its business units began to bombard its IT department with requests for ad hoc reports containing market and store data. Service Merchandise was also in need of a system to analyze the success or failure of its various marketing programs to increase promotional planning effectiveness.

The key to its solution was Intrepid's DecisionMaster, a powerful decision support solution based on MicroStrategy's relational on-line analytical processing (ROLAP) technology. The system bundles retail-oriented reports in a friendly graphical interface.

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