Embarcadero Technologies, a provider of database and application development software tools, announced the launch of the AppWave Store, a service that allows users to find and stream Windows applications on-demand using the vendor’s new "Smart App Streaming" technology, and run them locally and instantly at full speed.

The company says the AppWave platform addresses three of the biggest hassles with Windows software in IT: the wasted time and resources spent obtaining, distributing, installing and uninstalling PC software; the stability and performance degradation of Windows after installing applications; and the lack of visibility into how software is actually used within organizations.

“Today, people expect on-demand access to any app they need on their mobile devices, but PC software is stuck in the ’90’s with long downloads and installs that can adversely affect the performance of the Windows environment,” Wayne Williams, CEO of Embarcadero, said in a statement.

The AppWave Store is part of the AppWave platform, using Embarcadero’s Smart App Streaming cloud technology to allow users to search for and instantly run PC apps from anywhere. Apps are stored and run locally on the user’s machine, so subsequent launches do not require a network connection.

Unlike virtualization technologies, and similar to mobile devices, AppWave's new Smart App Isolation technology allows applications to run at full speed and fully integrated with each other and the desktop environment, regardless of the number of apps a user downloads.