Despite dramatic improvements in the reporting and measurement capabilities of common Web analytic tools, the actual practice of Web measurement has not shown similar advances. The results of many analytic efforts are disappointing, and the usefulness of Web measurement to an organization is still very dependent on having an outstanding individual practitioner. What is more, the practice of Web measurement revolves around the usage of a disparate grab-bag of tools (pathing, page analysis, affinity, segmentation, events) with no particularly clear understanding of when, how or why a tool is the most appropriate choice. After a decade practicing as a Web analytics consultancy and search engine marketing analytics tool provider for Fortune 1000 brands, SEMphonic, has released its proprietary methodology - functionalism - into the public domain to help the industry address these problems.
In a related announcement, SEMphonic is also offering The Functionalism Engagement, which is a short-term (two to three month) project geared toward getting Web analytics efforts on the right track. It includes all four of the key steps to fully implementing functionalism:
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access