SEMphonic, a search engine marketing (SEM) analytics tool provider and Web analytics consultancy, announced that it has added MSN, Ask and AOL to its Competitive Tracking Service for Enterprises. Companies will now be able to track what the competition is doing, saying, optimizing and spending in search engine marketing on those additional search engines. Additionally, the Competitive Tracking Service for Enterprises adds the ability to track the actual text listing (Paid and now Organic) on each search engine - an invaluable tool for ongoing SEO analysis.

"Business intelligence online has become as important as that tracked for traditional media," states Gary Angel, President and CTO of SEMphonic. "Yet, just because the data is online doesn't mean that it's readily accessible to anyone at anytime. That's why we've chosen to open up our competitive tracking service to cover more search engines and content on the web."

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