SEMphonic, a search engine marketing (SEM) analytics tool provider and Web analytics consultancy, announced that it has added MSN, Ask and AOL to its Competitive Tracking Service for Enterprises. Companies will now be able to track what the competition is doing, saying, optimizing and spending in search engine marketing on those additional search engines. Additionally, the Competitive Tracking Service for Enterprises adds the ability to track the actual text listing (Paid and now Organic) on each search engine - an invaluable tool for ongoing SEO analysis.

"Business intelligence online has become as important as that tracked for traditional media," states Gary Angel, President and CTO of SEMphonic. "Yet, just because the data is online doesn't mean that it's readily accessible to anyone at anytime. That's why we've chosen to open up our competitive tracking service to cover more search engines and content on the web."

Competitive Tracking Service for Enterprises is a turnkey service for enterprise companies in need of detailed tracking of SEM competitors - what the competition is doing, saying, optimizing and spending in Search Engine Marketing. Competitive Tracking Service for Enterprises Standard $1,000/month basic service offering includes:

-- Organic vs. PPC Comparisons -- weekly or monthly reporting on multiple

head-to-head competitive programs including organic and PPC positions to

chart exactly what they are buying, where they are buying and what they've


-- Competitor Advertising Monitoring -- weekly or monthly reporting on

competitive advertising (actual creative by type of word and engine) with

tracking of changes in strategy and execution;

-- SEM Program Effectiveness Evaluation -- weekly or monthly reporting on

your overall SEM program effectiveness vs. the Competition;

-- Keyword and Competitor Analysis -- Constant Updates and tuning to your

keyword and competitive lists;

-- Optional PPC and Keyword Reporting -- on your PPC campaigns with an

emphasis on cross-engine comparison and keyword optimization opportunities.

With Competitive Tracking Service for Enterprises, SEMphonic business analysts create customized reports designed to make your life as easy and your SEM program as efficient as possible. The service includes ongoing tuning to make sure you know when new competitors emerge, when keyword usage patterns change, when competitive strategies and efforts change or grow and how your PPC or SEO programs stack up vs. the competition.

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