Meta data often gets treated like Wednesday's child. It is an afterthought. It is extra baggage. It is documentation.

There are 100 reasons why meta data gets no respect, but it shouldn't be that way at all. In order to impress upon people the power and importance of meta data, I do this little exercise. I tell people, "I am going to give you some valuable information." I then write the number 4 on the board and say, "There it is."

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