Information governance is the formulation of policy to optimize, secure and take advantage of information as an enterprise asset. Practitioners are challenged to explain the value of information governance to business leaders and often find themselves talking more about technologies when they should be talking about business outcomes.

According to Aaron Zornes, chief research officer at The MDM Institute, “While most organizations’ information governance efforts have focused on IT metrics and mechanics such as duplicate merge/purge rates, they tend to ignore the industry- and business-metrics orientation that is required to ensure the economic success of their programs.”

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