The big issue among business intelligence (BI) vendors is how to sell their BI products and services to corporate customers in our tight economy. Surveys show that IT projects are being eliminated unless they are absolutely necessary. Even when absolutely necessary, the projects are being deferred until just before they are required.
However, we all know that BI projects are recession-proof NOT! As with other IT projects, the fate of a BI project now depends solely on its business imperative, not its technological brilliance.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access