The big issue among business intelligence (BI) vendors is how to sell their BI products and services to corporate customers in our tight economy. Surveys show that IT projects are being eliminated unless they are absolutely necessary. Even when absolutely necessary, the projects are being deferred until just before they are required.

However, we all know that BI projects are recession-proof – NOT! As with other IT projects, the fate of a BI project now depends solely on its business imperative, not its technological brilliance.

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