Business intelligence, once a coveted technology for only the elite enterprises, has evolved to the point of mass consumption. While a 2011 Bloomberg study revealed that 97 percent of companies with revenue of more than $100 million used a business analytics solution, self-service business intelligence has changed the game.

Five years later, as Gartner points out in its latest release of its BI Magic Quadrant, there are more tools than ever to choose from, resulting in mid-market and even small businesses jumping into the data game.

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