June 11, 2010 - A new report, "Self-Service Business Intelligence," from Aberdeen Group, a Harte-Hanks Company, showed that companies can drive higher adoption of their business intelligence tools by reducing or eliminating IT involvement and enabling their top managers with analytical capability.
This study collected data from 223 executives across the globe and revealed that top performing organizations are using a self-service methodology to improve analytical pervasiveness and equip managers with the business insight required for an 18 percent improvement in customer retention.
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