Every organization, from Internet behemoths to consumer packaged goods and most importantly, governmental agencies, needs to make data-driven decisions. But the bigger challenge is finding a way to scale those data-driven decisions. That's where self-service data preparation solutions enter the picture.

In the corporate world, the big priority is achieving a competitive advantage. Companies in the top third of their industry in the use of data-driven decision making were, on average, 5 percent more productive and 6 percent more profitable than their competitors, according to a Harvard Business Review article ("Big Data: The Management Revolution").

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