Over the past several years, many industries have found that pleasing the regulators has given way to pleasing customers. Choice, for example, is now being introduced into the energy market, requiring producers to change their entire way of thinking.

Deregulation introduces price differentiation and at the same time creates product "bundles." Deregulation in the energy industry is expected to bring lower prices, increased customer choice, new products and services, and greater attention to customer satisfaction.

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